Curating Contradictions
This is where the other way of doing it is the way to do it. This is where whatever seems fixed in place—isn’t. From the vibrancy of its nocturnal cultures to the sea air that penetrates even into the Tenderloin, this is where “unexpected” is a default setting. Since becoming the global mecca of tech, the Bay Area has seen its historic culture of disruption embraced. San Francisco is where the world is parked en route to a still-emerging future. The design team envisions this San Francisco hotel as a celebration of that spirit. In a city where wealth assumes a new wardrobe by taking on the comforts of no money at all, a hotel must be as fluid in its design and manners as the churning streets around it. We see a metropolitan hub that draws inspiration from both analog appetites and digital dreams. The lure of this neighborhood, the lure of this city, is what happens when disparate elements come together. Mid-Market and the Tenderloin make up one of the city’s richest fusions. We believe this hotel will arrive in this neighborhood modeled from elements that might seem contradictory anywhere but here. Where better to shape a new hospitality than in this place where countercultures germinate, fetish gets its own street festival and performance art and Virtual Reality thrive side by side? Our vision for The LINE SF will be a modern reboot of a very old idea—that travelers find community not in spite of their differences, but because of them.
Located in the Tenderloin neighborhood of San Francisco, the 236-room hotel will be home to four distinct dining experiences including a rooftop solarium with panoramic views of the city.
